Who We Are

Ditto Trade, a wholly owned subsidiary of Sovestech, Inc., is a registered broker-dealer and member of FINRA and SIPC, licensed in all 50 states.

Ditto Trade was founded by the same team that started Web Street Securities in 1996, one of the first online brokerages. Web Street introduced many innovations that have become the standards in the industry. It was also one of the highest rated brokerages for compliance, execution and customer service. Web Street was a publicly traded company that ultimately merged with E*Trade.

The inspiration for Ditto Trade came out of the market turmoil of 2008. Little had changed in the 15 years since the Internet opened up access to the markets. With the increased volatility and uncertainty that characterized the aftermath of the credit crisis, investors found the financial markets more challenging than ever before.

The central idea behind Ditto Trade was to offer people access to trading expertise they had never had before, so we created a first-of-its-kind social brokerage firm to benefit the millions of investors on the sidelines.

Our proprietary technology was designed to automate existing relationships by allowing people to participate in the actual trades of someone they trust while maintaining complete control and transparency. As a result, and after over 2 years of development and testing, investors who don’t have the time, experience or confidence to trade on their own can now sign on through Ditto Trade to follow and participate in the exact same trades as a professional or more experienced trader.

In June of 2012, Ditto Trade launched a first-of-its-kind social brokerage application for the IPhone. This was followed by application for Droid devices in December 2012. Unlike other bank or brokerage apps that connect customers only to the bank or brokerage firm, Ditto Trade’s app is the first to connect customers to other customers.

Ditto Trade is a premier social investing firm. With its real-time trade notification and actionable mobile alerts, Ditto’s proprietary technology makes it the first company and the only online broker to allow individuals:

  • to participate in the actual trades of experienced investors, advisers, and other trusted relationships.

  • to execute trade signals from a newsletter or subscription service directly from their mobile device.

Ditto Trade has been featured on CNBC and in Fortune, Barron’s, USA Today and other reputable publications.

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